Emily Scardino Arkhipova emilyarkhipova.com

MASTER PIECES

Example of a luxury brand-focused homepage and email design for Century 21 Stores.

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THE JET SET

Another homepage and email content example, featuring contemporary brands.

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WEAR IT LIKE A BOSS

Story about wear-to-work looks.

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REBECCA MINKOFF PROJECT

Conceptualized larger-than-life idea with art director to capture the playful tone of the project and brand at Bloomingdale’s.

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A GALA AFFAIR

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FLIGHT PLAN

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A FAMILY AFFAIR

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HOLIDAY

BEST. HOLIDAY. EVER.

BEST. HOLIDAY. EVER.

Goal: to capture the excitement of the holidays in a fresh way targeting the core Century 21 Department Store customer while staying relevant with millennials as well.

REV IT UP

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SWIM LOOKBOOK

Wrote guide highlighting swim trends; conceptualized and defined the season's must-have looks.

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SOIREE SEASON

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LUXURY LOOKBOOK

Concepted and wrote lookbook marketing premium brands.

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LUXURY TREND GUIDE

Guide to luxury brands exposing seasonal trends.

ACCESSORIES TREND UPDATE

Helped curate and develop accessories trends in a playful, directional bloomingdales.com lookbook.

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DESIGNER EXHIBITION

Edgy, provocative take on key luxury brands including Burberry and Salvatore Ferragamo.

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ACCESSORIES TREND WATCH

Defined the trends of the season with a lookbook designed to highlight key items.

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UGG AUSTRALIA LOOKBOOK

Example of a brand-specific lookbook; wrote multiple editions for various vendors annually.

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EMAIL, HOMEPAGE AND LANDING PAGE ASSETS

Trend and brand-based marketing messages utilized across homepages, emails, landing pages and in social media.

DOOH campaign for Walmart

DOOH campaign for Walmart

Concepted and wrote for this campaign: this was the client’s favorite line.

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Back to Work

WEAR IT LIKE A BOSS

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REBECCA MINKOFF PROJECT

A FAMILY AFFAIR

BEST. HOLIDAY. EVER.

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LUXURY LOOKBOOK

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LUXURY TREND GUIDE

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ACCESSORIES TREND UPDATE

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DESIGNER EXHIBITION

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ACCESSORIES TREND WATCH

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OOH AND DIGITAL